Why I Mostly Work With Women — And Why It Works So Well

Over the years of running Michael Coury Tech, I’ve noticed something interesting: the majority of my clients are women. It wasn’t by design at first — it just happened naturally. But the more I thought about it, the more it made sense.

How Men Tend to Learn

Speaking as a guy myself, I can tell you how we usually approach learning something new:

• Jump in.

• Tinker until it breaks.

• Pretend we meant to do that.

• Repeat until, eventually, it works.

This “trial by fire” style has its merits — you learn by doing, by messing up, and by trying again. But it’s not always efficient, and it often leaves out the subtler features that make technology powerful.

How Women Tend to Learn

What I’ve found with my women clients is a very different (and honestly, smarter) approach. They often prefer to:

• Sit back and watch first.

• Ask thoughtful questions.

• Absorb the process.

• Then confidently put it into action.

This “observe, understand, then apply” style is ideal for tech coaching. It makes our sessions smoother, less stressful, and way more productive. Women are great at letting me guide them through the steps, which means they don’t waste time getting stuck or frustrated.

Why This Works for Power Users

The result? My women clients often unlock the real power of their Apple devices much faster. Once they see what can be done, they become power users — not because they memorized a manual, but because they trusted the process. And that’s where the magic happens: they start using tech in ways that truly support their lives, instead of just reacting to it.

The Michael Coury Tech Difference

At Michael Coury Tech, my mission isn’t just to show you what buttons to press. It’s to help you see how your iPhone, iPad, or Mac can actually make your day easier, more connected, and more fun. Working with women has shown me how powerful a coaching-style learning process can be.

So while I’m always happy to help anyone who wants to master their Apple ecosystem, I’ve learned to appreciate the thoughtful, observant, and open approach that so many women bring to the table. It’s not passive — it’s powerful.