Why Software Has Always Been the Heart of Technology

At Michael Coury Tech, I’ve always believed one thing: hardware without software is just a beautiful paperweight. Don’t get me wrong—Apple, along with other tech giants, makes incredible devices. They’re sleek, powerful, and often years ahead of the curve in design and engineering. But here’s the truth that drives my work: without the right operating systems and innovative software, those devices don’t actually do anything for you.

Think about it. A Mac is just aluminum, glass, and silicon until macOS brings it to life. An iPhone is just a block of metal and circuits until iOS turns it into a camera, a music player, a messaging hub, and a creative tool in your pocket. The same goes for apps: they’re the real reason our devices have become extensions of our daily lives. From the first iWork suite to today’s AI-powered apps, it’s the software that makes the magic happen.

That’s why Michael Coury Tech has always focused on software. My passion is helping people discover the power user features hidden in plain sight, the tools that most people never get around to exploring. Hardware may set the stage, but software is the performance—it’s where you go from “owning a device” to actually living better with technology.

And here’s where things get exciting. We’re entering a new era of innovation, driven by artificial intelligence. Apps and operating systems are becoming smarter, more intuitive, and more capable of adapting to your needs. This isn’t about specs, it’s about experience—about making sure your devices actually serve you.

So while I’ll always appreciate a beautifully designed iPhone or Mac, I’ll never forget that the real story is in the software. At Michael Coury Tech, that’s where I put the focus: unlocking the features, workflows, and automation that turn great hardware into life-changing technology.

Because in the end, a tool is only as good as what you can do with it.