Why I Chose to Be Apple-Only—and Why That Matters for You

When I started Michael Coury Tech, I made a clear decision: I was going to be all-in on Apple. No Windows, no Android, no “we work with everything” philosophy. Just Apple. All day, every day.

And that decision wasn’t just about brand loyalty—it was personal.

A Lifelong Apple Connection

Back in the mid-1980s, I got my hands on my first Mac. I was a teenager, and it felt like something from the future landed right on my desk. While everyone else was typing cryptic commands into DOS, I was using a mouse, opening windows, and creating things. Apple didn’t just teach me how to use a computer—it showed me that tech could be creative, intuitive, and yes, even joyful.

That spark never left me.

So, when life threw a curveball in the early 2000s and I needed to reinvent myself, I didn’t have to think twice about which tech lane to ride in. I knew I wanted to help people, I knew I wanted to teach, and I knew I wanted to make technology feel approachable—especially for those who didn’t grow up with it. And Apple? Apple was the only choice that made sense.

Why Apple-Only Still Makes Sense

Here’s the thing: Apple gets it. Their devices are designed to work together, not just side by side. Your iPhone talks to your iPad, your Mac syncs with your Photos, your Apple Watch quietly keeps your life on track. It’s not just sleek hardware—it’s an ecosystem that simplifies life.

I’ve seen it with my own clients—once they understand how to use their Apple devices together, a kind of magic happens.

They feel empowered.

They feel in control.

They feel like the tech is finally working for them, not against them.

That’s why I teach and support Apple products exclusively. Because I don’t want to waste your time or energy on patchwork solutions or clunky workarounds. I want to show you how seamless things can be.

If You Follow My Lead…

You’ll stop feeling frustrated by technology.

You’ll stop asking “Why doesn’t this work?” and start saying, “Oh wow, that was easy.”

You’ll gain time, peace of mind, and confidence with your devices.

Whether you’re managing family photos, setting reminders, or just trying to FaceTime the grandkids without calling the neighbor’s dog by accident—I’m here to guide you. I’ve lived through every version of the Mac, every iPhone release, and I’ve spent years helping others see what Apple can do for them.

If you’re ready to stop wrestling with tech and start enjoying it, I’d be honored to show you the Apple way—because it’s not just a brand I trust. It’s a lifestyle that changed my life. And I believe it can change yours too.