Why Are We Always in a Hurry to Upgrade Our Apple Devices?
At Michael Coury Tech, I meet a lot of people who love their Apple gear—MacBooks, iPhones, iPads, Watches—you name it. And yet, every time Apple holds a keynote or releases a new chip or shiny device… the itch begins.
You look at your perfectly fine iPhone and suddenly feel like it’s dragging. You glance at your MacBook, which worked flawlessly yesterday, and now you swear the battery is half what it used to be.
So what’s going on? Why are we Apple users always in such a hurry to upgrade—even when what we have is perfectly acceptable?
Let’s break it down.
The Cult of the New
Apple’s marketing doesn’t just showcase features—it seduces.
• A thinner bezel, a new titanium finish, a 12-core chip with a name that sounds like it could fly a spaceship.
• Suddenly, your very capable iPad feels like a relic.
Even if you don’t need the new device, Apple is a master at making you feel like you’re missing out.
Identity, Not Just Utility
Being an Apple user isn’t just about tech—it’s a lifestyle.
• We love things that are clean, intuitive, beautiful.
• We equate our devices with our productivity, our creativity, even our peace of mind.
So when Apple releases something new, it’s not just about a feature. It’s about keeping up with the feeling of flow and staying in sync with the ecosystem we trust.
Fast Feels Right
Let’s be honest—we’ve all gotten used to instant everything.
• Fast unlocks. Fast scrolling. Fast switching between apps.
• If there’s even a slight lag, we wonder if it’s time to upgrade.
But often, these little slowdowns can be fixed with a cleanup, a software update, or a quick settings tweak—not a $1,200 replacement.
FOMO and Future-Proofing
Even if our current device still works, a question lurks in the back of our minds:
“Will this still be good enough in a year? Two?”
The fear of being left behind—of missing out on new features, better cameras, or the next version of iOS—can be enough to trigger an upgrade we don’t actually need.
Here’s the Truth:
Most of the time, you don’t need to upgrade.
• Your iPhone 12 still takes gorgeous photos.
• Your Mac from 2018 can run circles around most Windows machines.
• Your iPad might just need a settings reset and a fresh look at how you use it.
But how can you really know when it’s time?
👋 Enter: Michael Coury Tech
This is where I come in.
My job isn’t to push you into buying the latest thing. It’s to help you understand:
✅ What you have
✅ What it can still do
✅ And when it actually makes sense to replace it
Sometimes, a client comes to me ready to toss a “slow” iPad—and with a few tweaks and a little cleanup, we bring it back to life.
Other times, I’ll give the green light to upgrade because it’ll save time, reduce frustration, or open up useful new features.
Think of me like your Apple translator. Not a salesperson—an advocate for your tech sanity.
Don’t Chase the Wave. Ride It.
Here in Orange County, we know you don’t chase every wave—you wait for the right one and paddle in with confidence.
Same goes for tech.
You don’t need the latest gadget to stay sharp and current. You just need a little guidance and a clear sense of what’s actually right for you.
So before you tap “Add to Cart” on that new device, give me a call.
Let’s take a look at what you’ve got. I’ll help you figure out whether it’s time to upgrade—or time to just relax and enjoy what you already have.
You might be surprised how far your Apple gear can go with the right support.
