Getting Apple Back to “For the Rest of Us”

Why Simplicity, Joy, and Confidence Still Matter in 2025

Remember the original Apple tagline?

“The computer for the rest of us.”

It wasn’t just clever marketing. It was a declaration.

Apple was speaking directly to people who weren’t tech insiders. Artists. Writers. Dreamers. Teachers. Moms. Dads. Students. Anyone who wanted to do something meaningful without being forced to learn a programming language first.

That mindset is what made so many of us lifelong fans. It made technology feel friendly. Empowering. Even a little magical.

But here’s the thing: Somewhere along the way, that magic started to get buried under system updates, iCloud confusion, endless notifications, and a parade of new features that feel more like chores than tools. And for a lot of people—especially women over 55—Apple no longer feels like it’s for the rest of us. It feels like it’s for them. The tech crowd. The fast-talkers. The Gen Z know-it-alls.

The Good News?

The heart of Apple is still there.

But we have to dig a little. We have to rediscover how to use these devices on our terms—not theirs.

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What “For the Rest of Us” Means Now

Today, “the rest of us” might mean…

• Someone who just wants to FaceTime their grandkids without the camera pointing at the ceiling.

• A small business owner who wants their iPhone to actually make life easier, not more complicated.

• A woman who finally has time to explore photography or writing, but isn’t sure where to begin on her iPad.

• Someone who wants to use AI tools like ChatGPT but is overwhelmed by the tech speak.

This is where Michael Coury Tech steps in.

What I Do Differently

My job isn’t to sell you a bunch of new gear.

It’s to help you fall back in love with what you already own.

Through private, one-on-one screen-sharing sessions, I guide you—at your pace—through the tools you already have in your Apple devices. Whether it’s understanding how to organize your photos, getting the most out of your iPhone, or even using AI alongside Safari and Notes to simplify your everyday life, I make it feel easy, empowering, and yes, even fun.

And no, you don’t have to speak in tech terms. You can say “the little squiggly button on the left,” and I’ll know exactly what you mean.

A Little Beach Vibe, A Lot Less Stress

I built Michael Coury Tech with the belief that you deserve to feel in control of your technology—without anxiety, shame, or a trip to the Apple Store. It’s tech help, but beach-town style: relaxed, human, and all about connection.

Because “the rest of us” still matter.

And when you’re empowered, the possibilities open up—creativity, communication, confidence, and independence. That’s what this is all about.

Want to feel confident again with your Apple devices?

Let’s bring back the joy.

Let’s make Apple work for you.

📩 Reach out today to book a session.

I’ll meet you right where you are—no jargon, no pressure, just real support.